2025 B2B Expo New Mexico Announces PROTalk Panel Speakers Lineup

Albuquerque, NM — EXHIB-IT!, a leader in trade show marketing solutions, is thrilled to announce the lineup of speakers for its upcoming B2B Expo NM, which will feature three dynamic panel sessions designed to equip New Mexico businesses with strategies for growth and success. Set for January 15, 2025, at the Albuquerque Convention Center, the B2B Expo promises an insightful day of networking and professional development for entrepreneurs, startups, and established business professionals. Below is an overview of the featured panels and speakers:

1. Marketing Myths: Debunking Common Misconceptions for Growing Businesses

Time: 11:30 am – 12:30 pm

Moderator: Tom Garrity, Founder, The Garrity Group

Panelists: Diane Villegas, Big Picture Marketing

Emily K. Howard, Cheetah Strategy LLC

Leah Messina, Sinuate Media

Georgea Frank-Tann, Exhib-It!

Moderated by Tom Garrity, founder of The Garrity Group, a New Mexico public relations firm, this 45-minute panel discussion will include perspectives from leading marketing professionals Diane Villegas, Emily K. Howard, Leah Messina, and Georgea Frank-Tan, each bringing unique expertise and experience from New Mexico and beyond. 

The panelists will discuss creating comprehensive marketing plans, blending traditional and digital strategies, maximizing event ROI, and navigating the evolving digital marketing landscape. Following the panel, attendees will have the opportunity to ask questions and connect directly with the experts during a 15-minute open Q&A session.

2. Automation of Business Processes

Time: 2:00 pm – 2:30 pm

Speaker: Steve Matthews, A2Z Cloud

In this session, Steve Matthews will share expertise on implementing automation to streamline operations and enhance efficiency. With a 20-minute presentation and a 10-minute Q&A, attendees will learn how to identify key tasks for automation, improve the customer journey, and integrate automation to boost overall productivity. Matthews, who has guided companies worldwide, will provide valuable insights for businesses looking to leverage technology for growth.

3. New Mexico Economic Development

Time: 4:00 pm – 5:00 pm

Moderator: Rita Carina Veleta, NM Economic Development Department

Panelists: Tania Armenta, Visit Albuquerque

Rochelle Bussey, New Mexico Film Office

Dr. Francisco Pallares, New Mexico Spaceport Authority

Patrick G. Duran, Los Alamos National Labs

Focused on New Mexico’s economic future, this panel will cover growth strategies, trends, and opportunities across sectors including film, hospitality, space, and public policy. Panelists bring diverse expertise from Visit Albuquerque, the New Mexico Film Office, New Mexico Spaceport Authority, and Los Alamos National Laboratory. This session offers a rare opportunity to gain insights into state economic development initiatives and connect with leaders shaping New Mexico’s future economy.

“Our vision for the B2B Expo is to provide real, actionable strategies for businesses to thrive in New Mexico,” said Georgea Frank Tann, CEO of EXHIB-IT!. “This year’s panels are designed to cut through the noise and provide attendees with insights they can apply right away. We’re thrilled to bring together such a diverse and experienced panel of experts to support the success of businesses across the state.”

To learn more about the expo, see the event schedule, and sign up for the PROTalk presentations, visit https://b2bexponm.com/show-guides/#prices. 

About B2B Expo:

EXHIB-IT!’s B2B Expo is New Mexico’s premier business-to-business networking event. The event’s mission is to create a prosperous learning environment through a network of leaders and an expo to foster economic development in our state. To find out more about the B2B Expo visit http://b2bexponm.com/.

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